Your three words: What’s the personality of your business?

I was doing some professional reading the other day, and in the middle of a blog post on productivity this phrase cropped up: “joyful and compassionate tenacity.”

Wow. Ever have one of those ears-perked-up moments? I grabbed up a marker and scribbled it on my dry-erase wall (these are among my favorite creativity toys)

It’s October, and traditionally—through some strange biochemical magic that comes with the change of seasons—it’s the month where I do my deepest thinking about my work, why I do it, and how to do it better. For more typical Octoberish thinking, see my post, Everyone Has a Story: Tell Yours, Ask Theirs, and Everything Changes.

I’ve been test-driving new productivity tools, new ways of structuring my work day, and even new eating schedules to maximize my energy at the right times of day. The world is full of experimentation and possibility in the autumn. I’m focused on learning and growing 24/7   (and that’s almost literal….I often fall asleep while listening to podcasts).

Part of this time has been spent re-shaping the story I want to tell with my business materials, in order to reach and be in conversation with more of the people who need me. And in that regard, the phrase that caught my ear couldn’t be more perfect. It does, after all, have three of my favorite words in it:

I decided a long time ago that my life wasn’t going to be a slog through an endless string of mediocre days. Doing good work, hooking up with others doing good work, and being of service in these weird times—this all puts the fire behind my eyes. So even in the times when I’m exhausted, or the nightly news crushes me like a bug, or things aren’t so picture-perfect in my life, the memory of that fiery joy keeps me putting one foot in front of the other.

At the risk of stating the obvious, I care a lot about the people in my lives, both personal and professional. I want amazing, happiness-inducing things to happen to them, and for them, because they deserve it. My life is based on kindness and on creating more and more ways to help people know that I see them, I hear them, and I have their back.

When I was in my 20s, I was about as tenacious as a strand of overcooked linguine. As a self-employed person, though, I had no choice but to start exercising my atrophied tenacity muscle. It was a trudge for a while. I strengthened it bit by bit, resisting the temptation to let a momentary failure, a rough day, or an unexpected obstacle send me to bed early with a steaming mug of self-pity. (By the way, one of the usage examples for ‘tenacity’ in an online dictionary made me laugh out loud: “the sheer tenacity of the limpet.” I’ve never pictured myself as having the willpower of a crustacean…)

Putting them all together in my mind’s eye, I see most of the clients I’ve ever worked with: They believe in what they do, and so they do it with joy. They care deeply about their work and also care about who they do it for. They’ve experienced all the usual bumps and bruises of starting a small business or a nonprofit, but they slap on a bandage and keep on going, because what they do matters so much.

This isn’t just me playing with words (again).  It’s me exploring the story of my own business – the story of why I do what I do.

Are you joyful, compassionate, and tenacious in your work too?
Or are you focused, inquisitive, and creative?
Kind, firm, and solutions-oriented?
Loving, fierce and outgoing?
The words with which you resonate often form the backbone of your story, and the ability to tell your story is one of the most important tools you own.

Want to explore the story of your business, or what you’d like it to be? Drop me a note and let’s talk.

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