The Story Hour: The surprising joys of creating an oasis of time for your ‘why’

Some of you know that I’ve been working on a book this Fall about storytelling for small, conscious businesses like ours (tentative title: Storytelling for Small Business: Growing Your Business Authentically Through the Power of Story). Having put so much emphasis on story for years with my clients, the act of gathering and sharing a useful body of information about it seemed a natural and pleasing next step. It’s also been an eye-opening experience, in more ways than one.

Two important new habits have emerged from the process of writing this book (and I DO so love a new good habit, almost as much as I love shedding an old bad one).

  1. Gently coercing myself into making time for creativity. I’ve been rousing myself early in order to create more time for creative work. Creating—whether it’s pondering my mission, writing for my own online outreach, brainstorming new ideas—has always been the redheaded stepchild of my work day. You know, the things that you’ll do, but “maybe later when I have time.”I’ve never been very good at early rising, especially as the sun rises later and later, so I had to train myself gradually. I haven’t used an alarm of any sort for many years, but I set my mobile phone to gently ping me at earlier and earlier increments: 6:45, then 6:40, then 6:35…and so on.It was very hard at first, so I reward the soft animal of my body for getting out of bed at my new set point, 5:30am (gosh, even writing that is hard).

    I lavish gifts on it like a good curl-up in my most comfortable chair with nice light, a silky soft blanket, a hot and delicious caffeinated beverage next to me, and time and space for something I loved doing: Writing, reading, sketching, or just listening to guided meditations or creativity podcasts.

  2. Reconnecting with my own story, and the stories of the people in my world (like you). Because I’m always immersed in different stories during this time, I’ve come to call that time of day my Story Hour.I re-tether myself to my own story, the “how” and the “why” I came to this work.I gather all of you around me (in the form of reading your current writing on your websites, newsletters, social media, etc.) and reconnect with YOUR stories. I see who you’re trying to help, what you’re offering, what’s happening in your world.I write something new every day to share with you all, be it a blog post, the beginnings of an article, something on social media, etc. That reconnects my story with yours, and plugs me into the larger world of what I’m here to do. It’s the energetic equivalent of plugging myself into a soul charger and refilling my batteries ’til they blink green again.

It’s no wonder I don’t need the alarm any more—our bodies do work on the reward system, after all. So, to recap: Comfy chair and lighting, steamy hot cafe au lait, warm wooby, quiet time to create something new, and the joyfully energizing act of spending time on my bigger vision as I stay connected with people and causes that matter.

Can’t think your way out of a paper bag early in the morning? Not a problem. The time of day isn’t as important as creating a habit that’s compelling to you.  If you’re more of a night person and find yourself shuddering at the thought of all this, know that the same routine can apply for your preferred daypart, though I’d skip the caffeine part at midnight if you have trouble sleeping. If you do your best creative thinking at mid-day, find a way to set aside a piece of that time for this ritual, no matter what it takes.

The idea is to carve out a new niche of time and make it non-negotiable, sacrosanct, and intensely habit-forming. The rewards are immense.

Do you have a ritual or habit that keeps you connected with your big Why? I’d love to hear about it if you do.



Thanks for stopping by!

If you have a heart-based business and this message resonated with you, I’d love to have you keep in touch (in times like these, having a community of people who ‘get’ us can make all the difference between a great day and “I’m just going back to bed”). Here are some ways:

  • I send out a monthly email missive with stuff of interest to people like us – from non-geeky tech tips, to new resources for small businesses and freelancers, to feelgood stories of what’s working out there. Give it a try and see if it’s of interest to you.
  • I’m on Facebook at and we have some great conversations there. It’s also a great place to see new writings of all kinds.
  • Think about a free 30-minute consultation with me to tell me what you’re up to, talk through new ideas or directions for your work, or talk about how to better tell your story online.
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