Describing What You Offer
Today we offer a mindset and a formula to help you create
the “heart” of your website without
any icky sale pitches or marketingspeak.
This is the heart of your website–the place where people learn the nitty-gritty of what you are offering, and how to get it for themselves. A simple structure can help you connect with your audience and show them the tangible benefits of buying your service or product, and a bite-sized offer can really pave the way and overcome concerns and doubts…with honesty and integrity.
DOWNLOAD THE DAY 6 WORKBOOK NOW (.docx)
The page that describes your specific offerings can be both easy and hard to write. It’s easy, because you KNOW what you’re offering: a service, a product line, a book, a course, a workshop, etc. It’s also a bit hard, though, because you’re trying to write about them in a way that “sells” but doesn’t feel icky or salesy. This day’s workbook contains a good formula to get all of this down on paper.
Hint: Pay particular attention to the “bite-sized offer” in Step 4. This can be very, very effective in converting readers to clients—in a comfortable, genuine way.
DOWNLOAD THE DAY 6 WORKBOOK NOW and spend some time with it. We think it’s one of the most fun parts to work on: You get to talk about what you do best, and why you do it. It also suggests a tidy structure to organize what you have to offer.
When you’re done, tuck it into your MY WEBSITE folder and get ready for Day 7: To Blog or Not to Blog, a helpful guide to deciding whether you want to have a regular writing/conversation feature on your site.
See you tomorrow!