GUIDING THOUGHT:

This is the heart of your website–the place where people learn the nitty-gritty of what you are offering, and how to get it for themselves. A simple structure can help you connect with your audience and show them the tangible benefits of buying your service or product, and a bite-sized offer can really pave the way and overcome concerns and doubts…with honesty and integrity.

DOWNLOAD THE DAY 6 WORKBOOK NOW (.docx)

The page that describes your specific offerings can be both easy and hard to write.  It’s easy, because you KNOW what you’re offering: a service, a product line, a book, a course, a workshop, etc.  It’s also a bit hard, though, because you’re trying to write about them in a way that “sells” but doesn’t feel icky or salesy.  This day’s workbook contains a good formula to get all of this down on paper.

Hint: Pay particular attention to the “bite-sized offer” in Step 4.  This can be very, very effective in converting readers to clients—in a comfortable, genuine way.

DOWNLOAD THE DAY 6 WORKBOOK NOW and spend some time with it.  We think it’s one of the most fun parts to work on:  You get to talk about what you do best, and why you do it. It also suggests a tidy structure to organize what you have to offer.

When you’re done, tuck it into your MY WEBSITE folder and get ready for Day 7: To Blog or Not to Blog, a helpful guide to deciding whether you want to have a regular writing/conversation feature on your site.

See you tomorrow!