We’ve all seen the use of storytelling in business, whether or not we realize it. It’s largely been the domain of big, successful corporations (think Apple, Anheuser Busch, Google, and Patagonia) with big budgets to match, and they do it because it can be many times more effective than any other form of marketing.
But what if I showed you that it’s even more powerful for small businesses, solopreneurs, and the consciously self-employed? That sharing and inviting stories will allow you to stop marketing and instead start building relationships and communities of supporters, clients and buyers? If you’ve been looking for a human, thoughtful, and authentic way to attract the right clients and grow your small business in our noisy digital world, story is the answer.