If I had my way, I’d hire everybody their own coach. They can give such great perspective. But since I can’t, I’d like you to meet both of mine.
A lot of storytelling happens in the commercial breaks between Super Bowl plays. Some of it is even good. What can we learn from what the ‘big guys’ are doing?
Online communities can’t replace 1-to-1 contact but they can connect us with faraway kindred spirits to learn more, relieve isolation, and grow our businesses.
Follow the breadcrumb trail back to find and celebrate the origin, the spark, of the things you’re most proud of today.
It’s a great time of year to make sure your website is tidy and ready for a new year. Here are a few bite-sized things to consider doing to wrap up your year.
When you see ‘best marketing practices’ in action and know what’s behind them, it can be a downer. But life is good, and so are you.
Everyone has off days, and although in theory people who work for themselves might have more freedom to cope with them, in practice it’s not always that easy…
To me, websites are a bit like people, with personalities, jobs, goals, and life stories. They also embody a sort of living conversation. What’s it saying to your audience?
I am not just a prospect. I am not just a “user.” I am not just a “them.” Neither are you. And neither are the members of your audience.
Two important new habits have emerged from the process of writing a book this Fall. And I’d recommend them to any small business owner, no matter how busy.
If humans are choosing to solve their pain by causing pain to others, why am I bothering to devote my life to serving them?
There are some very strong business reasons to use Facebook, and because I’ve managed to make it into a place that actually helps me to stay happy, productive, and connected, I wanted to share how I use it wisely and keep away from the craziness.
I encourage everyone to tell their story in order to connect with their audience, partners, and everyone else. But if you want to really learn the things that will help grow your work in the world, you need something else too.
I always thought that whole “inbox Zero” aspiration would be the holy grail I’d never find. Then came Boomerang, and now I’m looking at a clean slate almost every night. So much better.
What’s the story you’re carrying inside about your business? If you had to describe the way you view your work in three words, what would they be?
Most self-employed people are barely tapping the power of story in their marketing – if at all. Through story—sharing yours, asking for theirs, and creating a new one together—you can spark a long-lasting conversation with the people you most want to reach.
A good website is an invitation to a conversation, where you tell your story, and invite your audience to tell you theirs. Knowing who you’re conversing with has to come first. Have I introduced you to Jean?
I believe there is a special circle in hell for service providers who lie to my beloved clients and colleagues. And if there isn’t, there should be.
To many in my tribe, even the word “blog” is uncomfortable and geeky. Think of it though as a low-stress medium to regularly share a piece of you with faraway people who’ll benefit from the connection.
I believe that small businesses and self-employed folks are not just the key to the world’s future, but are also what makes life worth living. Here’s why I think that.