If you’re looking at GDPR as another pain in the posterior to deal with, let’s reframe that as something that helps our business.
Self-employed folks are known for trying to push out of our comfort zone to learn more, do more, be more. Remember to take time to get your bearings.
Call it a “free gift,” freebie, lead magnet, opt-in incentive, or worse: Here’s why I’m done with bribing people to join my email subscriber list.
I’ve had some good conversations lately about the ups & downs of offering a free introductory session or discovery session to potential clients. It’s…complicated.
Don’t think you have stories to tell about your business? This jumpstart might take you to some surprising and unorthodox places to look for them.
I hear from people who claim they don’t have any stories to tell about their business, their work, or themselves. But if you’re in the world, you have a story.
Think about how you feel right now, this minute, as you read this post. If you think of your state of mind as a traffic signal, would it be green, yellow, or red?
It’s not enough just to love what you offer the world. You have to love the person you’re offering it to. Love them fiercely, and watch your work catch fire.
Every day I talk to someone having trouble getting people to give their service or offering a try. Usually, the answer lies in a clearer connecting story.
What does it mean to run our business our way? What popular “wisdom” might that fly in the face of? A meditation on how and why we choose to do it our way.
Sometimes, when we’re doing something for the first time, we can stumble or falter just from the not-knowingness of it. Let’s talk about that.
Bring your website to life. Here are 10 stories to share, in either bite-sized portions or baked into your posts or pages (can you tell I haven’t had breakfast yet?).
If I had my way, I’d hire everybody their own coach. They can give such great perspective. But since I can’t, I’d like you to meet both of mine.
A lot of storytelling happens in the commercial breaks between Super Bowl plays. Some of it is even good. What can we learn from what the ‘big guys’ are doing?
Online communities can’t replace 1-to-1 contact but they can connect us with faraway kindred spirits to learn more, relieve isolation, and grow our businesses.
Follow the breadcrumb trail back to find and celebrate the origin, the spark, of the things you’re most proud of today.
It’s a great time of year to make sure your website is tidy and ready for a new year. Here are a few bite-sized things to consider doing to wrap up your year.
When you see ‘best marketing practices’ in action and know what’s behind them, it can be a downer. But life is good, and so are you.
Everyone has off days, and although in theory people who work for themselves might have more freedom to cope with them, in practice it’s not always that easy…
To me, websites are a bit like people, with personalities, jobs, goals, and life stories. They also embody a sort of living conversation. What’s it saying to your audience?