Everyone has off days, and although in theory people who work for themselves might have more freedom to cope with them, in practice it’s not always that easy…
To me, websites are a bit like people, with personalities, jobs, goals, and life stories. They also embody a sort of living conversation. What’s it saying to your audience?
I am not just a prospect. I am not just a “user.” I am not just a “them.” Neither are you. And neither are the members of your audience.
Two important new habits have emerged from the process of writing a book this Fall. And I’d recommend them to any small business owner, no matter how busy.
If humans are choosing to solve their pain by causing pain to others, why am I bothering to devote my life to serving them?
There are some very strong business reasons to use Facebook, and because I’ve managed to make it into a place that actually helps me to stay happy, productive, and connected, I wanted to share how I use it wisely and keep away from the craziness.
I encourage everyone to tell their story in order to connect with their audience, partners, and everyone else. But if you want to really learn the things that will help grow your work in the world, you need something else too.
I always thought that whole “inbox Zero” aspiration would be the holy grail I’d never find. Then came Boomerang, and now I’m looking at a clean slate almost every night. So much better.
What’s the story you’re carrying inside about your business? If you had to describe the way you view your work in three words, what would they be?
Most self-employed people are barely tapping the power of story in their marketing – if at all. Through story—sharing yours, asking for theirs, and creating a new one together—you can spark a long-lasting conversation with the people you most want to reach.
A good website is an invitation to a conversation, where you tell your story, and invite your audience to tell you theirs. Knowing who you’re conversing with has to come first. Have I introduced you to Jean?
I believe there is a special circle in hell for service providers who lie to my beloved clients and colleagues. And if there isn’t, there should be.
To many in my tribe, even the word “blog” is uncomfortable and geeky. Think of it though as a low-stress medium to regularly share a piece of you with faraway people who’ll benefit from the connection.
I believe that small businesses and self-employed folks are not just the key to the world’s future, but are also what makes life worth living. Here’s why I think that.
Marketing yourself with complete integrity—and without manipulation—is a rare skillset that’s beneficial across the board, from attracting the kinds of clients you love working with, to seeing a healthy bottom line.
This week a Facebook friend shared something that surprised and delighted me. But not at first. You see, it was a link to a podcast about creativity, and the episode title was “The Silent Episode.” Huh? Is that some kind of joke? So at first I was skeptical. I scanned the comments for snarky comments, […]
Search engine specialist Charlotte Davies shared this with her audience on Facebook (of which I’m a happy member), and I’m passing it along to all of you because there are quite a few nonprofit organizations in our tribe, as well as a lot of folks who support nonprofits. Google Ad Grants is a program that provides free Google […]
Many of my folks out there are working on books, or looking for fresh ways to market the ones they have. BookBub has published a great resource for writers.
According to the oracle that is Google Analytics, one of the most popular places on my professional website is my About page. GA tells me how many people visit that page in a given month, and how many minutes they spend there, and whether they then leave the site, or move on to somewhere else. […]
There’s one website page that seems to take the longest for my clients to complete, because it never quite feels right, and it gets revised and revised and revised. You guessed it: The About page.